Judy Carlough draws her years in radio and TV to share stories and experiences with some of America’s top athletes, coaches and broadcasters to teach lessons about productivity in leadership, management and sales. A central theme is building a Champion Mindset, the mental toughness that all great performers must master to reach the top.
Judy spent over a decade as a sports personality on Boston TV and Radio (WBCN, WBZ, WSBK and others). She also served as the only woman to have ever run an all-sports radio station in a major market (San Diego’s XTRA). Her unique broadcasting unique broadcasting and management careers have provided an unprecedented chance for her to observe the habits of champion athletes and coaches while working as a top business executive.
Now as a speaking professional, Judy takes her 20+ years of business and sports success and helps companies improve productivity in leadership, management and sales. She shares the secrets of top performers as a keynote speaker, in workshops and training programs, and in her weekly radio show “Winning at Business”.
Keynote, Workshop or Training Options
Each of Judy’s topics can be delivered as a keynote, a workshop (2 hours to a full day) or a customized series of training sessions. Contact Judy for more information about a session tailored to your audience needs.


Athletes always have a plan and a process for every move they make, like how they line up a putt, set up to pitch or take the ball down court. Without a strong selling process and game plan, you’re defaulting to the buyer’s agenda and losing control. Result: longer lead time, fewer closes, wasted time and money. Learn the basic steps to the most powerful sales process and understand why people will buy from you (or not).












Why can’t a man think more like a woman and vice versa? Some of the problems in the age-old battle of the sexes are attitude-driven. Learn which self-limiting attitudes are gender-linked. Judy offers simple changes that can lead to profound improvements in communication, cooperation and productivity.
This funny and entertaining session is one of Judy’s most popular topics.




Do you practice visualization of success? Constantly? It’s like Kevin Garnett seeing the three-pointer drop in. Or Annika seeing herself sink the 40-foot putt. Too many of us put fearful images into our minds — fear of giving the wrong answer, of not doing the right thing or making the wrong decision. Find out what all-star athletes know: That visualization can have a near-miraculous impact on your self confidence and success. Seeing is believing.









